Cookie Policy
Last updated: February 2025 • Effective date: 1 January 2025
1. Introduction
This Cookie Policy explains how Allerton Digital (“we”, “us”, or “our”, the trading name of Josh Fraser-Shaw, a sole trader based in England) uses cookies and similar storage technologies when you visit our website at allertondigital.co.uk.
We believe in transparency and data privacy. This policy explains what cookies are, what cookies we use, why we use them, and how you can control your cookie preferences in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
2. What are Cookies and Local Storage?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you browse websites. Cookies are widely used to make websites work efficiently, provide secure browsing, and provide aggregate reporting information to site operators.
In addition to cookies, we may use modern web browser storage technologies such as localStorage, which allows small configuration items (like your consent choice) to be saved locally on your device without transmitting data back and forth to a web server on every request.
3. The Technologies We Use
We categorize the storage technologies and cookies used on our website into two distinct classes:
| Name / Key | Category | Purpose | Duration |
|---|---|---|---|
| ad_cookie_consent | Strictly Necessary | Stores your cookie consent choices so the banner does not reappear on every visit. | Persistent (Local Storage) |
| _ga | Analytics (Optional) | Google Analytics 4: Used to distinguish unique users by assigning a randomly generated client ID. Used for traffic analysis. Only loaded after opt-in consent. | 2 years |
| _ga_<container-id> | Analytics (Optional) | Google Analytics 4: Used to persist and maintain session state across page requests. Only loaded after opt-in consent. | 2 years |
4. Our Approach to Analytics & Privacy
We do not load Google Analytics or any other tracking cookies before you have given explicit consent through our cookie banner.
When analytics cookies are enabled, all IP addresses are anonymised, and we do not transmit any Personally Identifiable Information (such as names, email addresses, phone numbers, or free-text enquiry form submissions) to analytics servers.
We do not use marketing cookies, advertising tracking pixels, cross-site profiling trackers, or third-party behavioral targeting scripts on this website.
5. How to Manage and Revoke Your Consent
You can change or withdraw your cookie consent at any time. You do not need to delete your browser cookies to change your decision on our website.
Update Preferences on This Site
Click the button below to reopen our interactive cookie settings panel where you can enable or disable measurement cookies instantly.
Browser Level Controls
Most web browsers allow you to manage cookie settings through their preferences menu. You can set your browser to refuse cookies, alert you when a cookie is placed, or delete existing cookies:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Enhanced Tracking Protection
- Apple Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and site permissions
6. Updates to This Cookie Policy
We may update this policy periodically to reflect changes in our technical implementation, legal requirements, or guidance issued by the UK Information Commissioner’s Office (ICO). Any revisions will be posted directly to this page with an updated modification date.
7. Contact & Enquiries
If you have any questions regarding this Cookie Policy or how we handle your data, please contact:
Allerton Digital (Josh Fraser-Shaw)
Email: hello@allertondigital.co.uk
Location: Serving businesses throughout the United Kingdom
For more information on your data privacy rights, please consult our Privacy Policy and Terms of Service.