E-commerce Websites

Building an online store is a different job to building a brochure site. The visible parts. The product pages, the basket, the checkout. Are straightforward. The parts that cause problems are the ones customers never see unless something goes wrong. Payment gateways that work in testing and fail on the first live transaction. Stock counts that do not update correctly. Order confirmation emails that go to spam.

We build e-commerce sites with those failure points addressed as part of the build, not discovered after launch. Payment processing is tested against real UK billing scenarios. Stock management is checked against your existing processes. Email deliverability is configured correctly from the start.

For businesses selling online, we typically build on either Shopify or a custom Next.js stack depending on volume and margin requirements. A Shopify build done correctly starts around £1,800. A custom build where you own the code and are not paying a platform percentage starts around £3,500. We are happy to advise which makes more sense for your situation.

Every e-commerce build includes search setup. Product pages, category pages, and the site structure are configured so Google can index and rank them. This is often neglected on e-commerce sites and is frequently the difference between a store that generates organic traffic and one that depends entirely on paid advertising.

We also focus on the customer journey. A slow or confusing checkout process is the primary reason for abandoned baskets. We design our e-commerce sites to be fast and intuitive, guiding your customers from product discovery to successful purchase with minimal friction.

Post-launch, we provide training on how to manage your store effectively. From processing orders to running promotions, we make sure you are confident in using your new digital storefront to its full potential.